Who Cares? film

I was commissioned to photograph and film a thought-provoking window display at Brixton's The Department Store, home of architect Squire & Partners.

Part of the London Festival of Architecture 2021, Who Cares? was a collaboration between Squire & Partners and local architecture/design studio AWMA. The project explored what care means to communities and drew inspiration from colourful prayer flags. Submissions from local schools and the community were printed on seed-infused recycled paper – which can be planted after the project is disassembled – and suspended in the windows via a bespoke structure created by the Squire & Partners Modelshop. 

As time went by, the increasing density of messages were hung in the window revealed the word CARE to passersby.